About us

ihr – that’s us

ihr – three letters that are associated all over the world with passion for tableware, hospitality and the finer things in life. We want our napkins and accessories, made with love, to make your day more enjoyable. For big and small moments of happiness – 365 days a year.



More than 5,000 decorations, gift ideas and napkins for your lovingly decorated table.

10.000 qm

storage area

Rows and rows of packages – sent with love from ihr to your table around the world.


countries around the world

People on every continent and in more than 60 countries around the world celebrate with ihr products.

ihr – this is us!

200 passionate, enthusiastic and creative employees who decorate, arrange, design, pack, adjust, advise and love their work. Visit us in beautiful Oldenburg Land. We look forward to seeing you.


Behind every great brand is a great team

Success comes from ideas, and ideas come from the devotion, creativity and passion of the people behind them.

Sabine – decorations & trade fair construction

“I love to spend my holidays by the sea. I read, cycle and particularly like eating fresh fish and seafood. For me, every perfectly set table needs beautiful tableware, fresh flowers and matching napkins.”

Zvonimir – head of the colour workshop

“My passions are playing football, writing poetry and cooking. I find the food from my home country of Bosnia absolutely delicious. I love stuffed peppers and recipes with beans and enjoy these the most in the company of my friends and family. A beautifully laid table is my way of welcoming my guests.”

Sophia – photographer

“I love the sea. And I love pasta almost as much. Important ingredients: good friends and a table that has been decorated with love.”

Martina – regional sales manager

“I love my garden. I like harvesting my own vegetables and using them to create a delicious meal. I find it relaxing to work with my hands in the earth while watching our dog running around. I love to sit and enjoy the sun on the Dutch coast or in Tuscany. I decorate my home with old treasures and new designs that I find by ihr, at holiday or in my customer shops.

Guido – area sales manager

“I like to recharge my batteries by cycling and walking on Norderney – with my girlfriend and our dog. My biggest passions include playing football, fitness and skiing. At home, I am the barbeque master and swap out the wooden spoon for my grilling tongs as often as possible.”

Anke – sales representative

“I like to treat my guests and my family at my favourite place – a seasonally decorated, traditional table at my small home in Lüneburg Heath. What do I serve? Delicious meals using old family recipes. I like to spend my free time outside, with friends and with my horse.”

Jenny – ihr Australia

"My love for the sea is reflected in my life again. I live near the beach and spend a lot of time with friends, go for walks and enjoy the delicious seafood. Since I travel a lot for work, my favorite holiday destination is my own home. Outside colorful and playful, inside calm natural tones, white porcelain and loving accessories - this is my interior design style.“

Foto Mark van den Bergh
Mark – ihr Netherlands

"In my free time, I like to jog, cycle or watch my daughters playing hockey. My favorite holiday destination are the mountains - in winter for skiing, in summer for hiking. I spoil friends, family and guests with my cooking skills on a beautifully laid table with decorative dishes, candles and of course the matching napkins."

Pam – ihr USA

"I love spending time with my family and pets, exploring the world while traveling and relaxing with a good book. In the summer I am always happy to be the host of my Summer Barbecues. For me, there is nothing better than celebrating with a great food on a hot summer day by the pool with friends and family and enjoying life.

Keri – ihr UK

“I love to travel and learn about different countries, cultures and of course their cuisine! Spending time with friends and family is very important to me, and what better time is there to do this than gathered around a dinner table.”


the beginning

Spring 1977. The company founders had originally planned to go on holiday. While horse riding and walking through the picturesque Cloppenburg Geest, they immediately fell in love with the countryside and the people. They bought the old village school in Essen. Back then, no one had any idea that they had laid the foundations for one of the most successful company histories in Germany. On 05.05.1977, the current ihr as a small family-owned company under the name “

the first catalogue

To show the large number of customers the range of products, ihr published its first catalogue in 1979 – back then, this consisted of lose pages to be filed in a uniquely designed folder. In 1979, the customers could look at and order mainly handcrafted wooden accessories, candle and napkin holders.

the first napkin on the market was an ihr napkin.

When the customers requested napkins to match the napkin holders, an idea and the legendary ihr napkin was born. Ihr conquered the market with the first completely printed and designed tissue napkins in the world and turned the napkin into a design feature for a beautifully decorated table.

Ideal Home Range

In 1985, the ihr napkins were so successful and in demand that it was necessary to find a name that could be understood around the world. The original “ihr-Kunstgewerbe” was renamed Ideal Home Range and abbreviated to IHR.


With an increase in demand, more and more ideas and the high quality standards behind the brand, the company’s own top-quality printing company “DECOPRINT” was founded. Since its start-up, the globally coveted ihr napkins, made and designed in Germany, are still produced there in three layers using the latest and innovative high-performance printers.

IHR Ideal Home Range UK

In 1992 ihr founded the British subsidiary in Stroud, in the county of Gloucestershire in Southwest England.

ihr expands

More ideas, employees, products, customers – in 2002 the construction of the new headquarters with an office and administrative complex was completed and opened with a grand ceremony as part of the 25th company anniversary.

the IHR company group

After the company was taken over by long-standing employees, the IHR company group IHR Ideal Home Range GmbH was founded on 01.01.2012. The managing directors are (f.l.t.r.): Mario Bocklage, Horst Klären, Manfred Morthorst

ihr today

Today, the ihr products are in demand, sold and used on thousands of tables on every continent and in over 60 countries around the world.